Why do we find it so easy to advise others, yet run into a brick wall when it comes to ourselves?
That's the King Solomon's paradox.
King Solomon was a wise man whom many sought highly for his advice - yet when it came to himself, he would gamble, indulge and drink.
And this applies to many areas of life.
I know of a brilliant real estate strategist that could make easy obvious decisions when it came to the property planning of others - yet when purchasing her own investments, she would feel anxious and uneasy.
This is content for most of us.
We sit paralysed asking ourselves: What do I talk about? What do I say? What do I do?
I believe when it comes to the ourselves, we have all the context we need to make the best informed decisions - but, too much context.
We have so many data points from: How do I perceive this? How do others perceive me? Should I really talk about this?
The truth is most of that doesn't matter.
The ability to just execute will beat all the thinking.
How to stop overthinking:
"Your nose is the closest thing to your mouth yet you can't smell your own bad breath."
If we're our own worst critic - we can outsource the simplification.
People we know and friends, have just enough context to execute without overthinking.
You've heard friends say: "yea you should totally start that business."
It's absurd because do they even have the context of what resources you have to deploy? No. Yet it's easy for them to tell you to just do it. In such cases, immediately executing what they advised might be the solution.
How to have unlimited content ideas:
In the context of content, it's easy to overthink. So here's my solution:
1. Find a friend that's just aware and has basic context of what you do.
2. Ask them what questions do they have about what you do.
3. Write and speak about it.
4. Iterate.
It's that simple.
Will it be the best? No. But it's a idea or question that a beginner would have about your product or service.
Fun fact: most of your clients are beginners at in your area - hence why they hire you, the specialist.
This creates the perfect starting ground for you to create quick content that then evolves into deeper concepts - the goal here isn't it get it right.
It's to create the foundation to build upon.